Email marketing has long been a staple in effectively advertising products and services online. As a traditional form of Internet marketing – e-mail lists have been used for years as a sure fire way to promote new products and services. Even with the new digital age upon us, e-mail marketing is a vital tool in fostering brand growth, visibility, and awareness. For most companies, their email marketing lists center on existing clients and customers. These patrons are loyal customers that have opted to receive news, updates, and especially information about the latest products various companies offer.
E-Mail Marketing Essentials
E-mail marketing is designed to showcase information about the latest products and services. At the same time, these e-mails also promote new discounts, special sales, and even social events and other functions. This is a great way to effectively attract and engage new and existing audiences. No matter the industry, sector, or niche you serve – e-mail promotions are an essential marketing and advertising technique that can generate leads and increase revenue. One of the lingering questions for e-mail marketing is how companies access customer e-mail information? For the most part, customers agree to receive information by clicking on “Yes” on sites, blogs, forums, or promotional e-mails. They can also opt out of this correspondence by clicking “No” at anytime. This, however, is not recommended since it eliminates their access to new product and service announcements.
Social Media and Site Links
As with any e-mail marketing promotion, links are simply pivotal. These are usually embedded as links within the content of the e-mail. This allows visitors and readers to access the products and services they need in a timely manner. Other essentials in e-mail marketing include but are not limited to:
· Company logos – banners – introductory content from business person or advertising department.
· Vibrant photos of new and existing products – prices – special sales – discounts – promotional offers.
· Options to continue receiving e-mail announcement or leave the e-mail network and chain.
· Links to websites – online stores – social media sites – blogs – forums – promotional videos.
For more info on e-mail marketing, check the Web or contact your local SEO advertising agency today.