Why advertising consultants are the best investment for your business

Posted by on Apr 25, 2016 in Uncategorized |

Advertising consultants can help any new or existing brand clean up its image. They can also help these businesses generate more leads, profits, and revenue. With years of extensive industry experience, these experts have the tools and expertise to propel brands to new heights in their respective industry. As consultants, these specialists work with a range of startup companies and existing brands. They also stay abreast of all the latest industry trends and developments. This enables them to offer real-time results for their clients, along with keeping them competitively viable in their respective niche or sector. Advertising consultants also offer a broad range of services designed to effectively meet desired results.

Advertising Consulting Services

Advertising consultants feature a myriad of services that will meet client needs within time and budget. This includes but is not limited to:

·         Online reputation management – local search engine marketing – social media profiles – mobile marketing.

·         Brand development – new product development – digital marketing and advertising.

·         Content creation – CMS – articles – press releases – White Papers – product announcements – social media posts – brochures – pamphlets –marketing materials and advertising collateral.

·         Website developments – website design – complete SEO and keyword analysis and assessment.

·         Traditional advertising techniques – radio and TV spots – public announcements – business ads – commercials – slogans.

Quality and Experience

Advertising consultants’ posses in depth and intricate knowledge of online marketing techniques. These are designed to meet or exceed Google’s White Hat criteria. They also help brands foster greater visibility across vast digital networks. Most consultants also offer complimentary consultations for all clients. This allows them to put your ideas into fruition, while showcasing your brand as a true competitive commercial entity. Whether looking to build greater online awareness or brand visibility, consultants have the experience to take your businesses to new levels. All it takes is one phone call or e-mail to speak with a consultant about your goals and aspirations.

They will formulate strategic plans to help your business compete across multiple levels. They also network with social media gurus, website developers, and other experts to secure a comprehensive and cohesive marketing platform for all clients and brands.



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Why email marketing will always work for selling production online

Posted by on Apr 2, 2016 in Uncategorized |

Email marketing has long been a staple in effectively advertising products and services online. As a traditional form of Internet marketing – e-mail lists have been used for years as a sure fire way to promote new products and services. Even with the new digital age upon us, e-mail marketing is a vital tool in fostering brand growth, visibility, and awareness. For most companies, their email marketing lists center on existing clients and customers. These patrons are loyal customers that have opted to receive news, updates, and especially information about the latest products various companies offer.

E-Mail Marketing Essentials

E-mail marketing is designed to showcase information about the latest products and services. At the same time, these e-mails also promote new discounts, special sales, and even social events and other functions. This is a great way to effectively attract and engage new and existing audiences. No matter the industry, sector, or niche you serve – e-mail promotions are an essential marketing and advertising technique that can generate leads and increase revenue. One of the lingering questions for e-mail marketing is how companies access customer e-mail information? For the most part, customers agree to receive information by clicking on “Yes” on sites, blogs, forums, or promotional e-mails. They can also opt out of this correspondence by clicking “No” at anytime. This, however, is not recommended since it eliminates their access to new product and service announcements.

Social Media and Site Links

As with any e-mail marketing promotion, links are simply pivotal. These are usually embedded as links within the content of the e-mail. This allows visitors and readers to access the products and services they need in a timely manner. Other essentials in e-mail marketing include but are not limited to:

·         Company logos – banners – introductory content from business person or advertising department.

·         Vibrant photos of new and existing products – prices – special sales – discounts – promotional offers.

·         Options to continue receiving e-mail announcement or leave the e-mail network and chain.

·         Links to websites – online stores – social media sites – blogs – forums – promotional videos.

For more info on e-mail marketing, check the Web or contact your local SEO advertising agency today.


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Copywriting for the web 101

Posted by on Mar 23, 2016 in Uncategorized |

Content marketing has been around for decades. In fact, many experts believe that content marketing is the only true form of advertising left. This is because content creation is necessary in social and mobile advertising campaigns. This includes blogging, along with articles, CMS, White Papers, and especially press releases. Like traditional writing, content marketing does have certain templates and guides that must be followed accordingly.

No truer is this then when it comes to titles, sub-titles, Meta descriptions, and especially keywords. Whether producing content for sites, blogs, or PR distribution venues – they key is to formulate captivating and compelling content that effectively attracts and engages readers.

Web Copywriting Tips

With the new digital age upon us, there is a strong emphasis on precise and concise content. In fact, long gone are the days of lengthy content that would take forever to load and read. Today’s content must be properly optimized for mobile platforms, social media, and especially SEO. This includes the “less is more” approaches – which are content that is streamlined, centralized, and easy to scan and digest. This helps keep visitors on your page longer, while increasing visibility, leads, conversion rates, and especially recurring web traffic.

Whether writing for blog posts, social media posts, or sites – make sure your content is relevant, high-quality, and entails the right amount of keywords and leads that meet or exceed Google’s White Hat criteria. According to SEO copywriting and editing experts, the following guides are instrumental in securing customer and client patronage:

· Use shorter paragraphs – this is easier to scan and digest. · Have an SEO specialist analyze and assess your current site or blog. This enables them to determine the exact keyword and link densities needed. · Use bold for headlines and sub-headlines – this attracts and engages readers, guests, and visitors. · Try breaking up content into bullet lists, number lists, and sections. This is easier to process and helps secure a comprehensive and cohesive content marketing platform. · Make sure you content has links to social media pages – and always ensure its optimized for SEO and mobile-readiness.

For more assistance on SEO copywriting, contact your local expert or agency. They have the tools and expertise to propel your brand to new heights in any sector.

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